Make Natural Plastic From Dairy Products

Plastics are generally produced from petroleum, but they can come from other sources as well! All that is really required is the ability to join molecules containing carbon and hydrogen together, which you do whenever you curdle milk. This takes about 30 minutes. What You Need 1/2 C milk or heavy creamvinegar or lemon juicesaucepan Instructions Pour 1/2 cup milk or heavy cream in a saucepan and heat to simmering over low to medium heat.Stir in a few spoonfuls of vinegar or lemon juice. Continue adding vinegar or lemon juice until the mixture starts to gel.Remove from heat and allow to cool.Rinse the rubbery curds with water. The curds are plastic! Play with your cool creation :-) Useful Tips Adult supervision please - hot stove!The plastic is formed as a result of a chemical reaction between the casein in the dairy product and the acid (acetic in the vinegar, citric and ascorbic in the lemon juice).

The Discarded Factory, A Tale Of Three Logos - 1556 Words

In the chapters, â€Å"The Discarded Factory† and A Tale of Three Logos, Klein explains the globalizing effects on brand name multinational corporations? In the first chapter, â€Å"The Discarded Factory,† Klein tells about how corporations are putting much less of an emphasis on the production side of their business and more of an emphasis on the brand name they build. In the second chapter, â€Å"A Tale of Three Logos,† Klein talks about how three large corporations, Nike, Royal Dutch Shell, and McDonalds grew their brand. Klein, in â€Å"The Discarded Factory,† provides many examples to show that corporations are much less concerned about production and much more about their brand name. The statement he uses to help explain the reason behind why they are doing this is, The difference between products and brands is fundamental. A product is something that is made in a factory; a brand is something that is bought by a customer,† (Peter Schweitzer). Many companies believe that while their products and factories are temporary and require upkeep, respectively, their brand will live on for much longer. Because of this, they shift towards outsourcing their production to keep costs as low as possible. The companies then use this extra money to help build their brand using sponsorships and marketing campaigns. In addition to sponsorships and marketing campaigns, companies will also improve their packaging, distribution, and retail channels, and they will expand. A quote once said by Nike’s Show MoreRelatedTo Investigate the Branding Importance in Food and Beverage Industry20652 Words   |  83 Pagesrunning. In case of food and beverage Food and beverage industry the branding becomes very limited but it has to be very effective in order to achieve the organisation’s objectives (sicco, 2005). A strong brand is not limited up to make an image or a logo, or job done by its CEO and HR department. In other words, brand is the responsibility of every employee of the organization in current scenario. 2.3.1 Brand development strategy It is adopt for to launch a new product in the market, it work asRead MoreOrganisational Theory230255 Words   |  922 Pagesorganization culture Creating a culture that gives meaning to work Developing understanding of culture Developing a ‘practical theory’ of organizational culture The vehicles of culture The processes of the communication of culture The ‘heart of culture’ A tale of two cultures How neo-modernist organization theory develops challenges in the design of organizations The processual perspective Design and development Conclusions: does neo-modernist organization theory exercise challenges for new visions of theRead MoreManaging Information Technology (7th Edition)239873 Words   |  960 PagesAutomation 206 Videoconferencing Electronic Mail 207 208 Groupware and Collaboration 209 An Example Groupware System: Lotus Notes 210 vii viii Contents Intranets and Portals 213 Factory Automation 215 Engineering Systems 216 Manufacturing Administration 216 Factory Operations Robotics 217 217 Supply Chain Management Systems 217 Review Questions 219 †¢ Discussion Questions 220 †¢ Bibliography 220 Chapter 6 Managerial Support Systems 223 DecisionRead MoreAccounting Information System Chapter 1137115 Words   |  549 Pageswould probably be part of the claims information submitted by the insured parties. Therefore, the only significant cost would be to store the data and process it. USAA passes the data on the parts to parts manufacturers, suppliers, and the Big Three automobile manufacturers. These companies use the data to improve their parts. Some use the data to determine which new products to offer. For example, one supplier may see that other suppliers are producing low quality products and determine thatRead MoreIgbo Dictionary129408 Words   |  518 Pagesbased on the Onitsha dialect, and in 1907 Zappa published a French-Igbo dictionary based on a Western Igbo dialect. Northcote W. Thomas devoted four of the six volumes of his Anthropological report on the Ibo-speaking peoples of Nigeria to language, three of them being essentially lexicographic. Part II (1913) consists of an English-Ibo and Ibo-English dictionary, based on the Awka and Onitï€ ¬sha dialects. It has a rather complex and non-phonemic transcription of the vowels; tone is partially marked.

O.B Case Studies Free Essays

|VALUES, ATTITUDES, AND JOB SATISFACTION | LEARNING OBJECTIVES After studying this chapter, students should be able to: 1. Contrast terminal and instrumental values 2. List the dominant values in today’s workforce 3. We will write a custom essay sample on O.B Case Studies or any similar topic only for you Order Now Identify the five value dimensions of national culture 4. Contrast the three components of an attitude 5. Summarize the relationship between attitudes and behavior 6. Identify the role that consistency plays in attitudes 7. State the relationship between job satisfaction and behavior 8. Identify four employee responses to dissatisfaction CHAPTER OVERVIEW Why is it important to know an individual’s values? Although they do not have a direct impact on behavior, values strongly influence a person’s attitudes. Knowledge of an individual’s value system can provide insight into his/her attitudes. Given that people’s values differ, managers can use the Rokeach Value Survey to assess potential employees and determine if their values align with the dominant values of the organization. An employee’s performance and satisfaction are likely to be higher if his/her values fit well with the organization. For instance, the person who places high importance on imagination, independence, and freedom is likely to be poorly matched with an organization that seeks conformity from its employees. Managers are more likely to appreciate, evaluate positively, and allocate rewards to employees who â€Å"fit in,† and employees are more likely to be satisfied if they perceive that they do fit. This argues for management to strive during the selection of new employees to find job candidates who not only have the ability, experience, and motivation to perform, but also a value system that is ompatible with the organization’s. Managers should be interested in their employees’ attitudes because attitudes give warnings of potential problems and because they influence behavior. Satisfied and committed employees, for instance, have lower rates of turnover and absenteeism. Given that managers want to keep resignations and absences down—especially among their more productive emp loyees—they will want to do those things that will generate positive job attitudes. Managers should also be aware that employees will try to reduce cognitive dissonance. More importantly, dissonance can be managed. If employees are required to engage in activities that appear inconsistent to them or are at odds with their attitudes, the pressures to reduce the resulting dissonance are lessened when the employee perceives that the dissonance is externally imposed and is beyond his/her control or if the rewards are significant enough to offset the dissonance. WEB EXERCISES At the end of each chapter of this instructor’s manual, you will find suggested exercises and ideas for researching the WWW on OB topics. The exercises â€Å"Exploring OB Topics on the Web† are set up so that you can simply photocopy the pages, distribute them to your class, make assignments accordingly. You may want to assign the exercises as an out-of-class activity or as lab activities with your class. Within the lecture notes the graphic will note that there is a WWW activity to support this material. The chapter opens introducing Marge Savage, a Microsoft marketing analyst who is gathering information about the â€Å"Nexters† generation—people born after 1977. They are the first group of people to never know a world without computers and the Internet. She found that this group values integrity, teamwork, moral support, responsibility, and freedom to pursue their dreams. They want to work for a company that supports their needs, and where they can have significant influence in shaping society. They see technology and the Internet as a major force for changing the world—good news for Microsoft. CHAPTER OUTLINE |Values |Notes: | |Values represent basic convictions that â€Å"a specific mode of conduct or end-state of existence is personally or | | |socially preferable to an opposite or converse mode of conduct or end-state of existence. | | | | | |There is a judgmental element of what is right, good, or desirable. | | | | | |Values have both content and intensity attributes. | | | | |The content attribute says that a mode of conduct or end-state of existence is important. | | |The intensity attribute specifies how important it is. | | |Ranking an individual’s values in terms of their intensity equals that person’s value system. | | | | |Values are not generally fluid and flexible. They tend to be relatively stable and enduring. | | | | | |A significant portion of the values we hold is established in our early years—from parents, teachers, f riends, | | |and others. | |The process of questioning our values, of course, may result in a change, but more often, our questioning acts | | |to reinforce the values we hold. | | |A. Importance of Values | | |1. Values lay the foundation for the understanding of attitudes and motivation because they influence our | | |perceptions. | | | | | |2. Individuals enter organizations with notions of what is right and wrong with which they interpret behaviors| | |or outcomes—at times this can cloud objectivity and rationality. | | | | |3. Values generally influence attitudes and behavior. | | |B. Types of Values | | |1. Rokeach Value Survey (Exhibit 3-1) | | | | | |It consists of two sets of values, with each set containing 18 individual value items. | | |One set—terminal values—refers to desirable end-states of existence, the goals that a person would like to | | |achieve during his/her lifetime. | |The other—instrumental values—refers to preferable modes of behavior, or means of achieving the terminal values. | | | | | | | | |2. Several studies confirm that the RVS values vary among groups. | | | | |People in the same occupations or categories tend to hold similar values. | | |Contemporary Work Cohorts | | |1. The unique value of different cohorts is that the U. S. workforce can be segmented by the era they entered | | |the workforce. (Exhibit 3-3) | | |Contemporary Work Cohorts (cont. ) |Notes: | |2. Veterans—Workers who entered the workforce from the early 1940s through the early 1960s | | |Influenced by the Great Depression and World War II | | |Believe in hard work | | |Tend to be loyal to their employer | | |Terminal values: Comfortable life and family security | | | | | |3. Boomers—Employees who entered the workforce during the 1960s through the mid-1980s | | | | | |Influenced heavily by John F. Kennedy, the civil rights and feminist movements, the Beatles, the Vietnam War, | | |and baby-boom competition | | |Distrust authority, but have a high emphasis on achievement and material success | | |Organizations who employ them are vehicles for their careers | | |Terminal values: sense of accomplishment and social recognition | | | | | |4. Xers—began to enter the workforce from the mid-1980s | | | | | |Shaped by globalization, two-career parents, MTV, AIDS, and computers | | |Value flexibility, life options, and achievement of job satisfaction | | |Family and relationships are important and enjoy team-oriented work | | |Money is important, but will trade off for increased leisure time | | |Less willing to make personal sacrifices for employers than previous generations | | |Terminal values: true friendship, happiness, and pleasure | | | | | |5. Nexters—most recent entrants into the workforce. | | | | |Grew up in prosperous times, have high expectation, believe in themselves, and confident in their ability to | | |succeed | | |Never-ending search for ideal job; see nothing wrong with job-hopping | | |Seek financial success | | |Enjoy team work, but are highly self-reliant | | |Terminal values: freedom and comfortable life | | | | | |Individuals’ values differ, but tend to reflect the societal values of the period in which they grew up. This | | |can be a valuable aid in explaining and predicting behavior. Employees in their 60s, for instance, are more | | |likely to accept authority than coworkers 15 years younger. | | | | | |7. Workers under 35 are more likely than the other groups to balk at having to work overtime or weekends, | | |and are more prone to leave a job in mid-career to pursue another that provides more leisure time. | | | | OB IN THE NEWS – American Workers Rethink Priorities Values are relatively permanent, but dramatic shocks can realign them. For example, the terrorists’ attacks on September 11 may have significantly reprioritized many Americans’ values. The initial response to the terrorist attacks for many people was a reevaluation of choices related to jobs, family, and career success. In some cases, this led to a rethinking of career paths, cutting back on grueling schedules, and deciding to pursue work that might pay less b ut seem more meaningful. For instance, in California, young workers who once talked of dot-com millions are now asking: â€Å"Is it worth it? † Some employees appear less concerned about putting in face time, making deadlines, and getting on the fast track. They seem more concerned about family and worry less about time at the office. CEOs say some of their employees are talking more earnestly about work/life balance, mortality, and other questions once considered taboo in the office. Said one consultant, â€Å"The event de-emphasized what most people value—the money and the luxuries. People are questioning what’s really important; they’re questioning work. It’s happening across the board. † It has now been more than a year since the terrorist attacks on New York and Washington D. C. That provides a more meaningful perspective on whether this event has had long-term implications on workplace values, or whether any reprioritizing was merely a knee-jerk reaction to a traumatic event, followed by a return to â€Å"business as usual. † Do you think a significant portion of Americans have permanently reprioritized their values as a result of 9-11? Class Exercise: 1. Have students break into small groups to discuss the question: â€Å"Do you think a significant portion of Americans have permanently reprioritized their values as a result of 9-11? † Ask them to list examples of why or why not they think the way they do. 2. As a class, share what was discussed in the small groups. 3. Ask if they think America’s values have changed, or were they just reawakened? 4. Ask if they think organizations’ values have changed or reprioritized as a result of the events. 5. Ask them to relate this question to themselves. Have they reprioritized their lives as a result of the 9-11 events? (They may not want to share this information with the entire class—its purpose is just to get them thinking. ) |A. Values, Loyalty, and Ethical Behavior |Notes: | |Many people think there has been a decline in business ethics since the late 1970s. The four-stage model of | | |work cohort values might explain this perception. Exhibit 3-2) | | | | | |Managers consistently report the action of bosses as the most important factor influencing ethical and unethical| | |behavior in the organization. | | | | | |Through the mid-1970s, the managerial ranks were dominated by Veterans whose loyalty was to their employer; | | |their decisions were made in terms of what was best for the employer. | | | | |Boomers entered the workforce at this time and by the 1990â₠¬â„¢s had risen into the majority of management | | |positions. Loyalty was to their careers. Self-centered values would be consistent with a decline in ethical | | |values. Did this really happen? | | | | | |Recent entrants to the workforce—Xers—are now moving into middle management. Loyalty is to relationships, | | |therefore they may be more likely to consider the ethical implications of their actions on others around them. | | Instructor Note: At this point in the lecture you may want to introduce the Ethical Dilemma: Is it a Bribe or a Gift? Exercise found in the text. The purpose of the exercise is to provide the opportunity for students to understand that ethical situations are not always black or white and must be given consideration as business decisions are made. |B. Values Across Cultures |Notes: | |Values differ across cultures, therefore, understanding these differences helps to explain and to predict | | |behavior of employees from different countries. One of the most widely referenced approaches for analyzing | | |variations among cultures has been done by Geert Hofstede. | | | | | |Hofstede’s A framework for assessing cultures; five value dimensions of national culture (Exhibit 3-4): | | | | | |a. Power distance: | | | | | |The degree to which people in a country accept that power in institutions and organizations is distributed | | |unequally. | | | | | |Individualism versus collectivism: | | | | |Individualism is the degree to which people in a country prefer to act as individuals rather than as members of | | |groups. | | |Collectivism equals low individualism. | | | | | |Quantity of life versus quality of life: | | | | | |Quantity of life is the degree to which values such as assertiveness, the acquisition of money and material | | |goods, and competition prevail. | |Quality of life is the degree to which people value relationships and show sensitivity and concern for the | | |welfare of others. | | | | | |Uncertainty avoidance: | | | | | |The degree to which people in a country prefer structured over unstructured situations. | | | | |Long-term versus short-term orientation: | | | | | |Long-term orientations look to the future and value thrift and persistence. | | |Short-term orientation values the past and present and emphasizes respect for tradition and fulfilling social | | |obligations. | | | | |Conclusions: | | | | | |Asian countries were more collectivist than individualistic. US ranked highest on individualism. German and | | |Hong Kong ranked highest on quality of life; Russia and The Netherlands were low. China and Hong Kong had a | | |long-term orientation; France and US were low. | | | | |3. Hofstede’s work is the basic framework for assessing cultures. However, it is nearly 30 years old. In | | |1993, the Global Leadership and Organizational Behavior Effectiveness (GLOBE) has begun updating this research | | |with date from 825 organizations and 62 countries. | | | | | |a. GLOBE Framework for Assessing Cultures: | | | | | |Assertiveness: The extent to which a society encourages people to be tough, confrontational, assertive, and | | |competitive versus modest and tender | | | | |Future Orientation: The extent to which a society encourages and rewards future-oriented behaviors such as | | |planning, investing in the future and delaying gratification | | | | | |Gender differentiation: The extent to which a society maximized gender role differences | | |Values Across Cultures (cont. |Notes: | | | | |Uncertainly avoidance: Society’s reliance on social norms and procedures to alleviate the unpredictability of | | |future events | | | | | |Power distance: The degree to which members of a society expect power to be unequally shared | | | | | |Individualism/Collectivism: The degree to which individuals are encouraged by societal institutions to be | | |integrated into groups within organizations and society | | | | | |In-group collectivism: The extent to which society’s members take pride in membership in small groups such as | | |their families and circles of close friends, and the organizations where they are employed | | | | | Performance orientation: The degree to which society encourages and rewards group members for performance | | |improvement and excellence | | | | | |Humane orientation: The degree to which a society encourages and rewards individuals for being fair, | | |altruistic, generous, caring, and kind to others | | | | | |b. Conclusion: The GLOBE study had extended Hofstede’s work rather than replaced it. It confirms Hofstede’s | | |five dimensions are still valid and provides updated measures of where countries are on each dimension. For | | |example, the U. S. in the 70s led the world in individualism—today, it is in the mid-ranks of countries. | | Instructor Note: At this point in the lecture you may want to introduce the Team Exercise: Challenges in Negotiating with Chinese Executives found in the text. The purpose of this exercise is to give the students an opportunity to develop awareness of how to effectively work with another culture when doing business. |C. Implications for OB | | |Americans have developed organizational behavior within domestic contexts—more than 80 percent of the articles | | |published in journals were by Americans. | | | | |Follow-up studies continue to confirm the lack of cross-cultural considerations in management and OB research. | | |From a cultural perspective this means: | | | | | |Not all OB theories and concepts are universally applicable. | |You should take into consideration cultural values when trying to understand the behavior of people in different| | |countries. | | |Attitudes | | |Attitudes are evaluative statements that are either favorable or unfavorable concerning object s, people, or | | |events. | | | | | |Attitudes are not the same as values, but the two are interrelated. | | | | |Three components of an attitude: | | | | | |Cognition | | |Affect | | |Behavior | | | | |The belief that â€Å"discrimination is wrong† is a value statement and an example of the cognitive component of an | | |attitude. | | |Attitudes (cont. ) |Notes: | |Value statements set the stage for the more critical part of an attitude—its affective component. Affect is the | | |emotional or feeling segment of an attitude. Example: â€Å"I don’t like Jon because he discriminates again | | |minorities. | | | | | |The behavioral component of an attitude refers to an intention to behave in a certain way toward someone or | | |something. Example: â€Å"I chose to avoid Jon because he discriminates. † | | | | | |Viewing attitudes as made up of three components helps with understanding of the potential relationship between | | |attitudes and beh avior, however, when we refer to attitude essentially we mean the affect part of the three | | |components. | | | | |In contrast to values, your attitudes are less stable. Advertisements are directed at changing your attitudes | | |and are often successful. | | | | | |In organizations, attitudes are important because they affect job behavior. | | |A. Types of Attitudes | | |OB focuses our attention on a very limited number of job-related attitudes. Most of the research in OB has been |Notes: | |concerned with three attitudes: job satisfaction, job involvement, and organizational commitment. | | | | | |Job satisfaction | | | | | |Definition: It is an individual’s general attitude toward his/her job. | | | | |A high level of job satisfaction equals positive attitudes toward the job and vice versa. | | | | | |Employee attitudes and job satisfaction are frequently used interchangeably. | | | | | |Often when people speak of â€Å"employee attitudes† they mean â€Å"employee job satisfaction. | | | | | |Job involvement | | | | | |A workable definition: the measure of the degree to which a person identifies psychologically with his/her job | | |and considers his/her perceived performance level important to self-worth. | | | | | |High levels of job involvement is thought to result in fewer absences and lower resignation rates. | | | | | |Job involvement more consistently predicts turnover than absenteeism. | | | | |Organizational commitment | | | | | |Definition: A state in which an employee identifies with a particular organization and its goals, and wishes to| | |maintain membership in the organization. | | | | |Research evidence demonstrates negative relationships between organizational commitment and both absenteeism and| | |turnover. | | | | | |An individual’s level of organizational commitment is a better indicator of turnover than the far more | | |frequently used job satisfaction predictor because it is a more global and enduring response to the organization| | |as a whole than is job satisfaction. | | | | |This evidence, most of which is more than two decades old, needs to be qualified to reflect the changing | | |employee-employer relationship. | | |A. Types of Attitudes (cont. ) |Notes: | |Organizational commitment is probably less important as a job-related attitude than it once was because the | | |unwritten â€Å"loyalty† contract in place when this researc h was conducted is no longer in place. | | | | |In its place, we might expect â€Å"occupational commitment† to become a more relevant variable because it better | | |reflects today’s fluid workforce. | | Instructor Note: At this point in the lecture you may want to introduce the exercise Point-Counter Point: Mangers Can Create Satisfied Employees exercise found in the text. The purpose of the exercise is to replace popularly held notions with research-based conclusions. |B. Attitudes and Consistency |Notes: | |People sometimes change what they say so it does not contradict what they do. | | | | |Research has generally concluded that people seek consistency among their attitudes and between their attitudes | | |and their behavior. | | | | | |Individuals seek to reconcile divergent attitudes and align their attitudes and behavior so they appear rational| | |and consistent. | | | | |When there is an inconsistency, forces are initiated to return the individual to an equilibrium state where | | |attitudes and behavior are again consistent, by altering either the attitudes or the behavior, or by developing | | |a rationalization for the discrepancy. | | |C. Cognitive Dissonance Theory | | |Leon Festinger, in the late 1950s, proposed the theory of cognitive dissonance, seeking to explain the linkage | | |between attitudes and behavior. He argued that any form of inconsistency is uncomfortable and that individuals | | |will attempt to reduce the dissonance. | | | | |Dissonance means â€Å"an inconsistency. † | | | | | |Cognitive dissonance refers to â€Å"any incompatibility that an individual might perceive between two or more of | | |his/her attitudes, or between his/her behavior and attitudes. | | | | | |No individual can completely avoid dissonance. | | | | | |The desire to reduce dissonance would be determined by: | | | | | |The importance of the elements creating the dissonance. | | |The degree of influence the individual beli eves he/she has over the elements. | | |The rewards that may be involved in dissonance. | | | | |Importance: If the elements creating the dissonance are relatively unimportant, the pressure to correct this | | |imbalance will be low. | | | | | |Influence: If the dissonance is perceived as an uncontrollable result, they are less likely to be receptive to | | |attitude change. While dissonance exists, it can be rationalized and justified. | | | | |Rewards: The inherent tension in high dissonance tends to be reduced with high rewards. | | | | | |Moderating factors suggest that individuals will not necessarily move to reduce dissonance—or consistency. | | |C. Cognitive Dissonance Theory (cont. ) |Notes: | |Organizational implications | | | | |Greater predictability of the propensity to engage in attitude and behavioral change | | |The greater the dissonance—after it has been moderated by importance, choice, and rewards factors—the greater | | |the pressures to reduce it. | | |D. Measuring the A-B Relationship | | |Early research on attitudes and common sense assumed a causal relationship to behavior. In the late 1960s, this| | |assumed relationship between attitudes and behavior (A-B) was challenged. Recent research has demonstrated that| | |attitudes significantly predict future behavior. | | | | |The most powerful moderators: | | | | | |Importance | | |Specificity | | |Accessibility | | |Social pressures | | |Direct experience | | | | | |Importance: Reflects fundamental values, self-interest, or identification with individuals or groups that a | | |person values. | | | | | |Specificity: The more specific the attitude and the more specific the behavior, the stronger the link between | | |the two. | | | | |Accessibility: Attitudes that are easily remembered are more likely to predict behavior than attitudes that are | | |not accessible in memory. | | | | | |Social pressures: Discrepancies between attitudes and behavior are m ore likely to occur where social pressures | | |to behave in certain ways hold exceptional power. | | | | |Direct experience: The attitude-behavior relationship is likely to be much stronger if an attitude refers to an | | |individual’s direct personal experience. | | |E. Self-perception theory | | |Researchers have achieved still higher correlations by pursuing whether or not behavior influences attitudes. | | | | |Self-perception theory argues that attitudes are used to make sense out of an action that has already occurred | | |rather than devices that precede and guide action. Example: I’ve had this job for 10 years, no one has forced | | |me to stay, so I must like it! | | | | | |Contrary to cognitive dissonance theory, attitudes are just casual verbal statements; they tend to create | | |plausible answers for what has already occurred. | | | | |While the traditional attitude-behavior relationship is generally positive, the behavior-attitude relationship | | |is stronger particularly when attitudes are vague and ambiguous or little thought has been given to it | | |previously. | | |An Application: Attitude Surveys | | |The most popular method for getting information about employee attitudes is through attitude surveys. See | | |Exhibit 3-5) | | | | | |Using attitude surveys on a regular basis provides managers with valuable feedback on how employees perceive | | |their working conditions. Managers present the employee with set statements or questions to obtain specific | | |information. | | | | |Policies and practices that management views as objective and fair may be seen as inequitable by employees in | | |general or by certain groups of employees and can lead to negative attitudes about the job and the organization. | | | | | |Employee behaviors are often based on perceptions, not reality. Often employees do not have objective data from | | |which to base their perceptions. | | | | |The use of regular attitude surveys can aler t management to potential problems and employees’ intentions early | | |so that action can be taken to prevent repercussions. | | |G. Attitudes and Workforce Diversity | | |A survey of U. S. organizations with 100 or more employees found that 47 percent or so of them sponsored some | | |sort of diversity training. | | | | |These diversity programs include a self-evaluation phase where people are pressed to examine themselves and to | | |confront ethnic and cultural stereotypes they might hold. This is followed by discussion with people from | | |diverse groups. | | | | | |Additional activities designed to change attitudes nclude arranging for people to do volunteer work in | | |community or social service centers in order to meet face to face with individuals and groups from diverse | | |backgrounds, and using exercises that let participants feel what it is like to be different. | | |Job Satisfaction | | |Measuring Job Satisfaction | | |Job satisfaction is â€Å"an indivi dual’s general attitude toward his/her job. | | | | | |Jobs require interaction with co-workers and bosses, following organizational rules and policies, meeting | | |performance standards, living with working conditions that are often less than ideal, and the like. This means | | |that an employee’s assessment of how satisfied or dissatisfied he or she is with his/her job is a complex | | |summation of a number of discrete job elements. | | | | |The two most widely used approaches are a single global rating and a summation score made up of a number of job | | |facets. | | | | | |a. The single global rating method is nothing more than asking individuals to respond to one question, such as| | |â€Å"All things considered, how satisfied are you with your job? | | |Measuring Job Satisfaction (cont. ) |Notes: | | A summation of job facets is more sophisticated: | | | | | |It identifies key elements in a job and asks for the employee’s feelings about each one ranked on a standardized| | |scale. | | | | |Typical factors that would be included are the nature of the work, supervision, present pay, promotion | | |opportunities, and relations with co-workers. | | | | | |Comparing these approaches, simplicity seems to work as well as complexity. Comparisons of one-question global | | |ratings with the summation-of-job-factors method indicate both are valid. | |How Satisfied Are People in Their Jobs? | | |Most people are satisfied with their jobs in the developed countries surveyed. | | | | | |However, there has been a decline in job satisfaction since the early 1990s. In the US nearly an eight percent | | |drop in the 90s. Surprisingly those last years were one’s of growth and economic expansion. | | | | |What factors might explain the decline despite growth: | | | | | |Increased productivity through heavier employee workloads and tighter deadlines | | |Employees feeling they have less control over their work | | | | | |While some segments of the market are more satisfied than others, they tend to be higher paid, higher skilled | | |jobs which gives workers more control and challenges. | | Instructor Note: At this point in the lecture you may want to introduce the exercise found in the MYTH OR SCIENCE: How Satisfied Are People in Their Jobs? box found in the text. The purpose of the exercise is to replace popularly held notions with research-based conclusions. MYTH OR SCIENCE? – â€Å"Happy Workers Are Productive Workers† This statement is generally false. The myth that â€Å"happy workers are productive workers† developed in the 1930s and 1940s, due to the Hawthorne studies at Western Electric. A careful review of the research indicates that, if there is a positive relationship between happiness (i. e. , satisfaction) and productivity, the correlations are low; no more than two percent of the variance in output can be accounted for by employee satisfaction. The evidence, however, is for the reverse—productive workers are likely to be happy workers. That is, productivity leads to satisfaction rather than the other way around. If the organization rewards productivity, these rewards, in turn, increase your level of satisfaction with the job. Class Exercise 1. Brainstorm with students about situations where they knew workers/employees were unhappy with the company or their jobs, but still did a reasonably good job. Perhaps have them share insights into their own feelings about their school, or a particular class they disliked but still tried very hard. 2. Discuss why someone who is unhappy with his/her job might work hard at it and do good work. 3. Why would someone who is happy with his/her job not perform at a higher level than the disgruntled worker? 4. Students should come to realize that most effort comes from internal drive, not external motivation. As a result, a highly internally motivated individual might perform well in any circumstance whereas his/her organizational environment would not positively affect a non-internally motivated individual. |C. The Effect of Job Satisfaction on Employee Performance |Notes: | |Managers’ interest in job satisfaction tends to center on its effect on employee performance. Much research has| | |been done on the impact of job satisfaction on employee productivity, absenteeism, and turnover. | | | | |Satisfaction and productivity: How to cite O.B Case Studies, Essay examples

Health Care System for Medical Hierarchy- MyAssignmenthelp.com

Question: Discuss about theHealth Care System for Medical Hierarchy. Answer: Introduction According to Drath et al (2008), leadership is the ability of a chosen individual to be able to direct and control a group of people to a given direction by use of the power and authority bestowed upon her or him. Directions and control given by the individual who is also the leader are in relation to the set organization objectives and regulation that is meant to enhance agreement among the people involved to deliver as expected for development. Hierarchy and power in the modern health care system is basic and requires adequate and appropriate directions given through leadership and is meant to enhance positive development in the sector. Commitment through power in the medical sector is important as it ensures that everyone is accountable to her or her own responsibilities to ensure success. To enhance high-quality medical service and safety in the health care system effective leadership should be put in place. In Australia, the health sector has been faced with many challenges that are interrelated and that block the ability to achieving improved quality, innovative and affordable health care. Medical hierarchy in the system is basic and developed in a way that ensures the set objectives are achieved as required. The clinical care unit has its set of leadership, the nursing docket as well as the doctors. This is an important setting that ensures the right procedures are followed and all the rights are observed as the regulations state to ensure shunning off the many challenges that are facing them. Among the many challenges in the system is the increasing rate of aging population, rising unaffordable health care cost that only the high-class people can afford it leaving out the middle and low-class people. Among the people affected by the many problems in the Australian health care system are the Aboriginal and the Torres communities mainly due to the increased technological advancement th at results in increased inequality and lack of accessibility means to any given form of health care. The need to improve and enhance equality among the people has been an ongoing priority carried out through the effectiveness of improving the uncertainty in the economic sector and the challenges facing the nursing and clinical workforce. The Australian government together with other health care organization in the world are also working around the clock to ensure that the challenges facing the health care system are restored and maintained in a way it assists the people. With modern technology today, the health care system in Australia has a role to make sure that the level at which the care is given to the people is in line with the technical advancement. Example, in fighting the increasing rate of the effect on chronic diseases, the sector should adopt the machines in the market that are useful in detecting the viruses at an early stage before they massively develop to affect a la rger number. The cost of treatment also rises with the increasing rates of disease affecting the people thus an increase in the cost of treatment as well as increased cost of leaving. In the Australian medical system, the hierarchy in which power is distributed among the different health officials is basic and controlled by the set health regulations and objectives to be achieved. The nursing docket is very valuable and has the power that is important in implementing the health policies put in place by the countrys constitution that is also enforced by the relevant body instructed by the government. Here the nurses that are leaders in the docket are important people with mandates to ensure that, the healthy policies are relevantly put in place and with an aim of achieving the set national goals in the health care system. They can be found in the senior government offices as well as in other senior advocacy offices as they fight to protect the safety of the people at all levels. They can bring well enhanced and developed experience in the in their system as they are believed to have broad and related knowledge. Both the social and economic context are important in shaping the health care system and being in Australia it has been vital for safety measures to be enhanced all along the sectors. The nurses understand the various challenges and main constraints to achieving effective health care and the important measures or strategies that can be put in place to solve them for effective and efficient care across all the citizens. The nurse leadership in the health care system in Australia acts as the main avenue to fight poor care by working together with the political, economic as well as the societal sector for positive and effective health care outcomes. Health care being one of the crucial social institutions in the society and should be controlled and coordinated by the right personnels as people require the services throughout their lifes. In every culture, the health care system is viewed differently and carried out in different ways but the ultimate goal is to ensure the safety of the people involved. Every culture has subgroup setting that needs to observe the proceedings of the main group thats the cultural group that views the health sector in different ways (Dickson Tholl, 2014). Especially by the sociological perspectives, the system is viewed as an interactive, functional and also full of conflicting issues that relate to the measures that can enhance the development of safety care of the people. The major sociological theories with the basic medical care system concepts are the functionalist theory, interactionist theory, and functionalist theory. These concepts are important to help understand how the various societies are structured and how the various structures are related to the health care systems. Functionalist theory. This is a perspective that gives a sociological approach elaborating on how the various societies are structured to ensure stability of the developed and improved health care system with an aim of achieving the set health care goals and following the health care regulations. The theory illustrates that people must be sought and the only way to manage the sicknesses in the society is by controlling it to help ensure that not many people are affected (Bergman, 2014). This results in too many people from being released from their duties thus affecting the economy at large thus affecting the societal stability level. According to Parsons, when people are sick they tend to withdraw from their normal duties a situation that is considered dormant in the sector of development as no work that goes on. The sick are obligated to seek medical help so that they can get well and get back to work (De, 2010). If the sick do not strive to get better in their daily basis, this me ans that the factors of production remain dormant in that nobody is trying to be careful enough to produce. In such a case, the doctors or the physicians role is to ensure that he or she checks if the individual in question is sick or is just a cover up. In the cases where the person is found not to be sick, he or she is instructed to go back to work, where the person is sick, the doctor is obligated to help the sick person get better if he accepts the doctors help by following instructions given to help get better. In the health care system in the modern society, this is important to help the medical practitioners, as well as the economic stakeholders, understand that the sick role does always apply to everyone. The leaders should ensure creative means to help identify the sick people and those who are not but only putting a cover up. Conflict theory. This is a sociological perspective or approach that illustrates the way social behavior illustrated by different social groups can be best elaborated or understood in the manner that the tension between them is illustrated over the power of the allocated resources. These includes mainly the level at which one can access the basic services and adequate political representation (Koutoukidis, Stainton, Hughson Tabbner, 2013). As in the health care system, the level of conflict that enhance inequalities in the means of delivery of the care services in Australia where some marginalized communities are not treated like others. Throughout the world, the research has clearly indicated that the level of which inequalities exist in the health care system is very high and needs to be controlled. This is a social behavior that has been slowly developing without much tension but the effects are great and have increased tension. The means by which the health care services are del ivered is by disowning the right regulations set apart to ensure equality at all levels. The high-class people will be treated with a lot of care and dignity while the less fortunate in the society are treated with no honesty. Members from the lowly developed and disadvantaged backgrounds are more likely to get sick as they are faced with unfavorable and mostly unhealthy conditions that put them at risk to contracting diseases. At this point, the poor health care treatment they are subjected too makes it even more difficult for them to get even better that the cause of illness and in a very short period. In other poorer countries and with poorly developed medical care leadership, there is no viable or accessible health care treatment provided to the people. In the modern society today, medical care leadership should be basic and well developed to ensure equality as all sick people are important and in need of good care (Duckett Willcox, 2011). The rich, as well as the poor, should be given equal attention enhanced to help achieve the set goals of health care. Interaction theory. This is an approach in the sociological setting that gives a general view of the various practices of social interaction used in the societal setting on a daily basis. According to the interaction perspective, the sick or rather the patients are not passive but they actively seek the services offered by the health care practitioners in order to get better. The theory also gives a view on the process that the physician goes through to acquire knowledge and skills then qualify and gain the power to be called doctors or health practitioners (Gantz Sigma, 2010). They are respected personnels in the system and patients tend to follow all the instructions they give them. In other times, some patients defy the instructions given thus failing to get better. In the modern healthcare system, the medical doctors should ensure that they follow up their patients to get better as they have power and authority to give directions. Impacts of the health care sociological theoretical concepts to a health practitioner As in the functionalists theory of Parsons, medical practitioners have a role to take on and deliver. One is that as a medical physician I have to diagnose the individuals illness after listening to the ailments he or she describes. Analyze the symptoms and make a decision on the form of treatment that can be administered to help the patient get better as well as the type of instructions that would appropriately fit the illness. As a health care practitioner, I should also ensure a productive relationship with the patient as the union is hierarchical. The doctor gives orders as the patient follows them strictly as they are given. Being a healthcare practitioner, I should ensure that there is equality in the system and all patients whether in low class or high class are treated equally (Bartos, Wehr, 2002). Social inequities along the line of social classes should not be encouraged at all. As a leader in the health care system, I should ensure that the health care institutions are evenly distributed to help offer services to all members of the society. From the theory of interactionist, its important for a medical practitioner to develop a healthy and productive relationship. The doctors or rather the medical practitioners are skilled and qualified enough to offer the help required to the patients (SMITH, 2017). This can only be successful if the relationship between the two is healthy and appropriate.as a health care practitioner in my field, I will listen to the patients and also establish interactive relationships, important to pass and acquire information. This is also important to help convince the patient on the importance of taking medication. Conclusion Leadership in the health care system is very important to help control all the measures put in place in providing health care services. The hierarchy of power involves the levels at which power is distributed where the nurses are believed to be the most versed with medical information. They have the power to control their activities from all corners human advocacy as they are meant to carry out services that enhance the safety of the people. All the medical practitioners are obligated to ensure the safety of all the patients equally without discrimination. The three sociological perspective have different views on health care system but are all after the wellbeing of the people and the system at large. The theories do not only give a varied view of the system that has the very important mandate of the people but it also helps to get a way of viewing the many issues that affect the system. The sense at which the issues need to be corrected also is clear from the theories and its impor tant if implemented. All health practitioners whether leaders or not have mandates to ensure the safety of the people. The medical care units should be evenly distributed and also enhanced to offer the appropriate services to the sick by following the set goals and regulations. References Dowton SB. Leadership in medicine: where are the leaders? Med J Aust[serial online] 200418111/12[3 screens].Availablefrom:URL:https://www.mja.com.au/public/issues/181_11_061204/dow10543_fm.html Accessed January 14, 2008. Duckett, S. J., Willcox, S. (2011). The Australian health care system. South Melbourne, Vic: Oxford University Press. Dickson, G., Tholl, B. (2014). Bringing leadership to life in health: LEADS in a caring environment : a new perspective. In Gantz, N. R., Sigma Theta Tau International. (2010). 101 global leadership lessons for nurses: Shared legacies from leaders and their mentors. Indianapolis, IN: Sigma Theta Tau International. SMITH, M. A. R. K. (2017). WORKFORCE DEVELOPMENT THEORY AND PRACTICE IN THE MENTAL HEALTH SECTOR. HERSHEY: INFORMATION SCI REFER IGI. Koutoukidis, G., Stainton, K., Hughson, J., Tabbner, A. R. (2013). Tabbner's nursing care: Theory and practice. Chatswood, N.S.W: Churchill Livingstone. Bergman, M. (2014). Global health perspectives in prediabetes and diabetes prevention. Schwartz RW, Pogge C. Physician leadership: essential skills in a changing environment The American Journal of Surgery[serial online]20001803[6 screens]. Available from: URL: https://www.sciencedirect.com/science?_ob=MImg_imagekey=B6VHS-41NK86K-9-5_cdi=6074_user=458507_orig=search_coverDate=09%2F30%2F2000_sk=998199996view=cwchp=dGLbVtb-zSkWWmd5=29543c3200e2d1892e1f95e62e4c526cie=/sdarticle.pdf Accessed January 24, 2008. De, M. F. (2010). Health and social theory. Houndmills, Basingstoke: Palgrave Macmillan In Allen, D., In Braithwaite, J., In Sandall, J., In Waring, J. (2016). The sociology of healthcare safety and quality. Greenhalgh, T. (2013). Primary Health Care: Theory and Practice. New York, NY: John Wiley Sons. Bartos, O. J., Wehr, P. E. (2002). Using conflict theory. New York: Cambridge University Press.

William J. Clinton - State of the Union Address 1996 free essay sample

King Tuts Tomb Essays - Egyptian Mythology, Tutankhamun

King Tut's Tomb Essays - Egyptian Mythology, Tutankhamun King Tut's Tomb What does the tomb of tutankhamen and its contents show about the Egyptian concern for the afterlife? Tutakhamen's tomb, and the artifacts inside are an indication of the concern the Ancient Egyptians held for the after-life of their king. In 26th Nov. 1922, the English archaeologist Howard Carter opened the virtually intact tomb of a largely unknown pharaoh: Tutankhamen. This was the first, and to date the finest royal tomb found virtually intact in the history of Egyptology. It took almost a decade of meticulous and painstaking work to empty the tomb of Tutankhamen. Around 3500 individual items were recovered. When the Burial Chamber of Tutankhamen was officially opened, on 17 February 1923, the Antechamber had been emptied. It had taken near fifty days to empty the Antechamber; the time required to dismantle and restore the contents of the Burial Chamber including the gilded wooden and the sarcophagus was to be greater, and the work was not completed until November 1930, eight years after the original discovery. One must examine both the tomb itself, and its contents, to see the c onnection between the tombs and burial rituals and the doctrine of eternal life. The royal tombs were not merely homes in the hereafter for the kings, as are the private tombs of commoners and nobility. Instead the tombs are cosmological vehicles of rebirth and deification as much as houses of eternity. As the king is supposed to become Osiris in a far more intimate way than commoners, he is equipped with his very own Underworld. And as the king is supposed to become R in a way entirely unavailable to commoners, he is equipped with his very own passage of the sun, whether this is thought of as the way through the underworld or through the heavens. Tutankhamon's tomb, hurriedly prepared for the premature death of the king at the age of only about 18, is, as Romer says, a hole in the ground, compared to a proper royal tomb. The theme of fours is conspicuous in Egyptian religious practice. Tutankhamon's tomb contains four chambers. The burial chamber, with a ritual if not an actual orientation towards the West, is the chamber of departure towards the funeral destinies. The internment of the body certainly is the beginning of the sojourn of the dead, and the Egyptians saw the dead as departing into the West. The room called the Treasury is then interpreted to have a ritual orientation towards the North as the chamber of reconstitution of the body. Since the most conspicuous object in the Treasury was a great gilt sledge holding the shrine containing the canopic chest, which holds the king's viscera, this could well suggest the problem of reassembling the king's living body. That task, indeed, has a very important place in Egyptian mythology. After the goddess Isis had retrieved her husband Osiris's murdered body from Byblos, their common brother, Seth, the original murderer, stole the body, cut it into pieces, and tossed them in the Nile. Isis then had to retrieve the parts of the body before Osiris could be restored to life. Her search through the Delta, which is in the North of Egypt, seems to parallel the sacred pilgrimage to cities of the Delta that Desroches-Noblecourt relates as one of ritual acts of the funeral, as many of the other objects in the Treasury seem to be accessories for that pilgrimage. For the sovereign to be reborn it was necessary that a symbolic pilgrimage be made to the holy cities of the delta. The principal halts of the journey corresponded almost exactly to the four cardinal points of the delta where these cities were situated. Sais, to the west, represented the necropolis where the body was buried; Buto to the north, with its famous canal, was an essential stage of the transformations within the aquatic world of the primordial abyss, evoking the water surrounding the unborn child; and Mendes to the east whose name could be written with the two pillars of Osiris, the djed pillars, evoking the concept of air. There, said the old texts, the gods Shu and Tefenet were reunited, or again, according to the 17th chapter of The Book of the Dead, that

INTERNATIONAL COMMERCIAL ARBITRATION Essay Example | Topics and Well Written Essays - 2500 words

INTERNATIONAL COMMERCIAL ARBITRATION - Essay Example Nonetheless, due to the clash of trading principles, it is often difficult to come up with an equitable decision which is favoured by the parties. In view of that, business-minded individuals (merchants) have led the call for an international tribunal who will decide on conflicting claims pertaining to international commercial dealings. Thus, the phrase â€Å"international commercial arbitration† has been formulated and put into issue. International commercial tribunals have been created—settling disputes by integrating the different principles in trade and commerce—mostly applying the â€Å"lex mercatoria† (law of merchants). In this sense, it can be stated that â€Å"the lex mercatoria is indeed a live subject: more so today than at almost any time over the last generation† (Fortier, 2001). â€Å"Disputes are inevitable occurrences† in international relations especially in commercial transactions—failure or refusal to pay in accordance with the stipulations provided in a contract is one of the main causes of conflict (Lew, et al., 2003). To settle the differences of the contracting parties, alternative dispute resolution mechanisms are made available. Arbitration is actually one of the non-judicial methods of settling commercial disputes which has been exhaustively applied by some states and entities. In fact, some of the countries in the world have included arbitration as part of their law on civil procedure like Germany and France. Arbitration is a procedure by which conflicting claims of two or more individuals or entities with regard to their shared rights and obligations is heard and resolved by an arbitrator—the agreement reached by the parties has a binding effect (Halsburys Laws of England, as cited in Lew, et al., 2003, p. 3). As such , it has four fundamental features which include the following: an alternative to judicial proceeding, a private way of resolving disputes, parties can select and control the process, and final resolution of

How television violence affect children Essay Example | Topics and Well Written Essays - 1500 words

How television violence affect children - Essay Example This paper then will aim to investigate the issue of television violence with respect to promotional campaigns, seeking for a clearer understanding of the ways by which advertisements for violent amusement products function to attract the young viewer’s attention (ibid). Disputes about the media’s influence on children are frequently grounded on assumptions of developmental psychology, which claims that children lack the cognitive capability to discriminate commercial meanings from other media content, and hence are views as particularly vulnerable. Numerous researches have surveyed the effects of mediated violence, frequently assuming that a relationship, either correlative or contributory, is present between a child’s exposure to provoked violence and his or her eventual expressions of real physical violence. Such investigations usually argue that children exposed to television violence will sooner or later come to accept manifestations of violence in actual world backgrounds, be they real physical attacks or violent ideas and sentiments (Evra 1990). This has guided a number of researchers to conclude that the relationship between mediated and real violence in children is in reality causal. As such as theories of developmental psychology argue that children acquire awareness of societal expectations through observing and imitating the actions and behaviors of others, it has been claimed that even short term exposure to provoked violence augments to the threat that young viewers’ future behaviors will be typified by intensified physical or emotional hostility or aggression. Yet, to date, majority of the studies have put emphasis on violence enclosed in the entertainment channels themselves, discarding promotional campaigns for, and deep-seated within such programs. Only currently have the advertising messages for and within amusement products been provided any thorough analysis

Childhood Education Essay Example | Topics and Well Written Essays - 3000 words

Childhood Education - Essay Example In a junior primary setting, which is the topic of my interest and study, I would like to put forth the key elements that constitute a high quality and effective program. Before I list these key elements, I would like to take the reader through the role and importance of early education and the various theories propounded by experts that have led to the formulation of the key elements. Studies by researchers on human brain development have indicated that the highest number of neurons is formed from birth to six years of age (R.W. Williams and K. Herrup, Ann. Review Neuroscience, 11:423-453, 1988). This is the period when a child requires the maximum amount of nutrition, care and attention, which if not provided hampers the development of a child. Early childhood education and early childhood educators, including parents, thus play a pivotal role here by providing scope for emotional, social, cognitive, sensory, communication and physical development in a child. The approach for any early education system should be such that it helps a child not just to learn his subject but also to improve motor skills, develop emotionally and socially. Much research has been done by varied experts on ECE and many theories to improve education and enhance the experience of learning have been proposed. These include the maturationist theory that believes development to be a biological process, which occurs naturally over time (proposed by Arnold Gessell; popularized by Maria Montessori and Jacques Rousseau). This theory believes that children get ready for primary school in their own time and parents and caregivers only need to patiently wait till they can recite the alphabets and numbers. If such a stage does not come at the right age, children can be sent to transitional kindergartens. The Montessori Method developed in early 1900 is an offshoot of this. Developed by Dr. Maria Montessori, it believes that till the age of six, the focus should be on individual paced learning. Small children should first be encouraged towards practical skills like buttoning and towards good manners. Life skills not just improve hand eye coordination and increase attention span in children; they also give children independence to do certain tasks on their own. The Environmentalist theory (John Watson and Skinner), on the other hand, proposes that a child's environment shapes the way he learns and behaves. Readiness for kindergarten thus occurs when a child responds well to that environment and behaves well with other children. The learning theory is another very popular theory today, whereby it is believed that children learn well when they interact with their environment and the people around them. Today the learning theory is quite popular, and many ECE experts propagate its advantages along with a mix of a little of other theories. The key ingredients constituting a high quality effective education programme Given the amount of research and number of theories, it is still imperative that an early childhood educator puts into practice what is best for a particular group of children. Early education is not about mastering academic skills. It is about developing holistically, as a social being. It is about being physically able to do certain things, about being emotionally

Market and company overview of pret a manger

Market and company overview of pret a manger Prà ªt a Manger established in 1986 by two college friends Sinclair Beecham and Julian Metcalfe (who also is the founder of Itsu sushi bar/restaurant). It is a UK based sandwich retailer, which now is an international business (Prà ªt). They named the company Prà ªt a Manger, which in French means ready to eat (see Appendix 1.0) Rix (2004) states, a product is a set of tangible attributes in an identifiable form and he adds, each product is identified by a commonly understood descriptive (p. 199). Prà ªt produces sandwiches, filled baguettes, soup, salad and coffee. It also prepares desserts, muffins (the American variety), cakes, and croissants. Some locations also serve sushi and noodles. Prà ªt has a range of vegetarian options including roasted vegetable sandwiches and hummus wraps. In marketing though, customers seek to purchase its quality and benefits (Rix, 2004). Prà ªt essentially provides fresh fast food made with natural ingredients. They are passionate about freshness all food is made fresh in the shop on the day of purchase. Sandwiches are packaged in paperboard rather than sealed plastic, to emphasise that they are fresh and cannot be kept overnight. Some packaging contains recipes for some of their products; these are for people who want to make sandwiches like Prà ªts for themselves. Mor eover, Prà ªt also provides a delivery service for orders over  £30 minimum. Service can be identified as activities that meet customers needs or wants solely on intangible benefits (Rix, 2004). Their services are excellent; the staff are friendly, always greet with civility, approachable and enthusiastic, which makes their customers feel welcome (ref). Rix (2004) states Marketers are increasingly being faced with a choice between profitably satisfying the wants of their customers and complying with the wishes of various other groups in the community (p. 5). Prà ªt is aimed at the middle to upper class including white-collar workers and businessmen and women who use it regularly to have a coffee before work, especially the City type customers (ref). Therefore, Prà ªt stores are normally found near the train or tube stations, affluent places such as Canary Wharf, and cities such as Central London. These are places where will be more consumers that they are targeting at. Prets competitors include Starbucks, Costa, Nero and Eat. Relatively speaking, Starbucks is the biggest competitor since it is the largest coffeehouse business in the world. Companies that anticipate changes in consumer behaviour and respond with new gods and services are likely to achieve long-term health and profitability. But companies that change consumer behaviour have the opportunity to make major breakthroughs in new markets and industries (Hoffman et al. 2005) Already there are about 240 Prà ªt shops, which are mainly based in the UK. Statistically, their yearly turnover is approximately  £270 million a year (see Appendix 1.1) Task 1 P 1.1 Situation Analysis A thorough analysis of the situation in which the firm finds itself serves as the basis for identifying opportunities to satisfy unfulfilled customer needs (City of London Academy, Edition 1). Need to be changed One of procedures of the marketing planning is the marketing audit, which plays a huge part that constantly is being conducted throughout the whole process. It is to study internal factors, while also anticipates stakeholders and external factors. The Chartered Institute of Marketing says: Carrying out the marketing audit provides the opportunity to review and appraise your whole marketing activity, enabling you to assess past and present performance as well as to provide the basis for evaluating possible future courses of action. (year) Marketing audit breaks down into two categories: The microenvironment is the forces close to the company that affect its ability to serve its customers (Kotler et al. 1998, pp. 885-886). This is focusing on the internal business experiences, where an organization has a complete control, giving this opportunity to improve the business. The macro-environment is the larger societal forces that affect the whole microenvironment (Kotler et al. 1998, pp. 885-886). This is the external factors, where a business barely or has absolute no control on, that changes may adversely affect the organisation. (ref) SWOT analysis is a method, which came from the research conducted at Stanford Research Institute. It draws all the evidence from several analytical techniques used, provides basic useful information of developing the business, marketing objectives or aims and new products into the market. Prà ªt undertakes a SWOT analysis, which its abbreviation is Strengths, the strong features and positions of the company, Weaknesses, where the company needs to improve in order to maintain the best image of the business as possible internal issues, Opportunities, where the company can grab chances to better themselves and to expand their reputation, and Threats, where the company relish challenges that may affect the business external issues (Rix, 2004). Example of SWOT analysis is shown below: Table 1: (1.1 Explanation of SWOT analysis) Strengths Non-stop producing new products. Often do offers. Prices are cheap and affordable. Always create new advertisements. Services are fast and easy. Weaknesses Products are not healthy. Advertise unhealthy products i.e. burgers Contributes to obesity. Loaded with sugar. Opportunities Exploitation of interest in healthier eating. Sponsoring could help the business their sales. Home deliveries service Threats International exchange rate Increasing labours wages Competitors pricing Competitors invent similar products, might be better. Source: The researcher PEST is an analysis of external factors, generally considered to be outside the control of a business. The PEST analysis is to identify both presents and futures opportunities and threats. PEST stands for Political; Economic; Social and Technology (ref). Clear explanation of each of these are shown in the following: Table 2: (1.1 Explanation of PEST) Political These are factors that are controlled by the government policies. Economic These factors are related to political and are concerned about interest rates, exchange rate, economic growth and income levels. Social Concerning the factors of age, size of families, healthy lifestyle and religions. Technology Factors concern such as computers, machineries, motor vehicles etc. Source: The researcher P 1.2 A mission or vision statement is a statement that provides a signpost of where your business aims to be in the future (Chartered Institute of Marketing, ). Choose better one A mission statement has to be concise and explicitly explain that provides a clear view of Prà ªts intention to customers and stakeholders, what is their business and who their customers are. It also provides motivation within the organization, helps them to focus on accomplishing their objectives (ref). This helps marketer to make informed decisions of suitable strategies and programs. Here are the two mission statements of Prà ªt: Turnover currently  £270 million: to increase 9% within 2 years time. To expand wider and open new stores this year: 3 new stores to be opened in Birmingham, (BBC News, 2010). According to media sources, Prà ªts turnover is constantly increased in the recent years. Although economic crisis has just ended, nonetheless the business somehow managed to make profits. This shows that the businesss financial situation is stable and secure. Table 3: (1.2 Marketing Mix for Prà ªt a Manager) Product Hoi sin Duck Wrap is a Cantonese style of wrap Prà ªt does. Inside the wrap has shredded roast duck, hoisin sauce, red onions, cucumber, leaf spinach and a touch of mayo in a tortilla wrap. The wrap contains nuts, sesame free, dairy free, GM free and high protein, which keeps customers full longer. Every single Pret store has its own kitchen, they make the product every single purchase day, to make sure it is fresh and healthy. Those left unsold at the end of the day, they will not be re-sold, but will be collected by the charities, and then given to those are homeless. Price This product quite pricey due to the qualities it contains, which cost  £2.95 each. This can be cost plus pricing, average cost of the product and service plus a profit margin; it has a high mark-up. Place The channels of distribution of this product will be service providers to consumers, as well as direct marketing through the website so the consumers can shop at home, but minimum of  £30. This product sells in a clean and pleasant environment, affluent places like the city, where the market targets will perform the desire behaviour. Usually during lunchtime, when this product can be purchased the most. Promotion Prà ªt promotes the product through word of mouth by informal communication about the product by ordinary individuals, satisfied customers or people specifically engaged to create word of mouth momentum. Sales staff often plays an important role in word of mouth. This promotion also includes leaflets, shop windows, and its own website, targeting at older group, middle and upper class groups. Source: wesite SWOT analysis is used to get something in the right position in the market and help in companys strategic planning. It must be done before Prà ªts product (Hoi Sin Duck Wrap) is launched and at regular intervals after that, also needs to spend resources to maximize profit and minimise potential threat (ref). The following table shows the SWOT analysis of Prà ªt that may influence their sales of the new product. Table 4: (1.2 SWOT Analysis for Prà ªt a Manager) Strengths Prà ªt is well known for handmade sandwiches, which are made with natural ingredients, and immaculate service, which the quality of products and customers are the companys priorities. The business also does delivery service that other sandwich bars do not provide, as well as online order. Thus, these advantages may aid to gain repeat sales of Hoi Sin Duck Wrap. Weaknesses Prà ªt is considerably to be one of the most expensive sandwich bars in the world. This also means that the business only has certain target audience and stores can be found in affluent areas only. Prà ªt stores are generally small that unable to provide sufficient seats for customers to eat in. Thus, the sales of Hoi Sin Duck Wrap will not be expectedly high. Opportunities Prà ªt does not franchise. The business could take this opportunity to franchise out; not only Prà ªt can gain popularity, the business can also earn some fees from franchising! Prà ªt does not involve a lot of advertisements. Advertising plays a major part in every organization Prà ªt should seriously think about advertisements on television and newspapers etc. Thus, Hoi Sin Duck Wrap is highly unreachable. Threats The risk of competitors entering the market. Competitors such as Starbucks often distribute discount vouchers. Customers are aware of the price and generally; they tend to go for cheaper options. Thus, Hoi Sin Duck Wraps product life cycle is predictably short. Source: website Prà ªt must consider on the external environment influences, which may have impact on its product. It is a strategic planning technique that provides a useful framework for analysing the environmental pressure on Prà ªt and its product (ref). Table 5: (1.2 PEST for Prà ªt a Manager) Political Economic Social Technology Source: The researcher Task 2 P 2.1 Marketing Barriers Barriers are vague obstacles that tend to thwart a marketing plan and unable to pass messages to external stakeholders. A marketer needs to understand and identify each of the barriers that they are confronting, in order to avoid scuppering the plan. Marketers generally realise these barriers when they manage to envisage a business is not growing or a prolonged unstable position (ref). These barriers can be both internal and external, and all must take into account: Not knowing your product Lack of knowledge in a businesss product and what services the business can provide to their customers can be an immense barrier to the business success. There will be no guarantee, security, customer loyalty, and number of complaints will increase, the business is ineffectual and needs improvement immediately. Whilst the business competitors understand their products, this can adversely affect the business turnover and repeat sales will not occur. Not knowing your competition If a researcher does not know where a business stands and positions of the business competitors, it is highly unlikely that the business can topple its competitors. Competitors study and observe their own competitors. This will give competitors the ideas how to better their performance. Gradually, competitors successfully satisfy customers and therefore eventually, the business will be ceased. Not understanding the market A product is ready to enter the market. However, if a researcher does not know what a business segmentations are can cause problems to the sales campaign. If the researcher does not know where these segments are, which segment should be regarded and disregarded, the marketing plan will not be effective. It is also concerned with costs. For example, the researcher does not study the environment for the business products, high premises cost, electricity and gas, the business will have no the potential to reach the top. Capital requirements The amount of financial resources that every new business enters a market is immense. Businesses such as manufacturing industries and building constructions are required extortionate machineries in order to run its business. Investments can also occur to existing businesses. For instance, investing in new product: finance availability for research and development, production, marketing etc. The investment risk is great, therefore creates barrier. However, there is a prospect of overthrowing the business competitors. Government policy This is concerned with macro-environment. Government policies sometimes are forced to halt competition. For example, laws and regulations such as product testing regulations, global warming and limits on access to raw materials can inhibit the growth of competitions due to licensing requirements. P 2.2 Solutions for marketing barriers Knowing your product It is vital to understand wholly and study what products and services that Prà ªt are providing, how they are functioned and any most recent information that a marketer should know. This will guide the marketer to the right direction and helps to plan a marketing strategy. Having knowledge of the companys products can laden relationships with customers, suppliers and other stakeholders. For instance, customers expectations will be made, therefore sales enhance. Suppliers will be delighted to supply, as Prà ªt seems stable and able to meet payments on time. Knowing your competition It is important to know and learn about competitors. Competitors can be one of keys to a Prà ªts achievement, as researchers can study and observe the business competitors to acknowledge its weaknesses, opportunities and threats. This consists of competitive pricing, niche market availability, promotion, advertisements and other relevant useful information that can be learned. Understanding your market Researchers must know what are the target groups and who prà ªt is selling its products to. To conduct a market research can help researchers to understand the specific target audience and customers expectations in terms of price and quality. Methods of market research can be primary and/or secondary, quantitative and/or qualitative. Internet is a very effective tool that can help Prà ªt to overcome its barriers. Information and data that are needed can mostly be found online. Also, if researchers are struggling, good guidelines can also be found on the Internet. Until researchers are fulfilled with the results, decisions are then made and subsequently, implement a marketing plan. Task 3 P 3.1 In competitive world, companies need to produce new products to satisfy customer needs. A company cannot expect to continue growth or to maximise profit by relying exclusively on its existing products. The company must retain to control its market by continuous product innovation that involves complete new product development, product improvement, which is to discover different ways in improving existing products effectively, and imitative products, which means a copied product that is already exist in the market by other companies. It is essential to know how to manage a new product, which goes through its life cycle (Kotler et al., year) Every product has its life cycle, showing how long a product will last for. Product life cycle is the phases a product goes through from its introduction to its final decline (ref). The product life cycle has five main phases: Table 6: (3.1 Product Life Cycle) Induction This is the starting point, where a product has just begun its sales life. There is usually no profit making due to higher cost of marketing and development. Growth This is the period when a products sales has just set to rise, and the cost begins to fall due to economies of scale the more consumers purchase the product, the quicker the product will run out, therefore the more quantities of the product will be supplied by the suppliers. Maturity A sale is expanding at a slower rate and profits are soaring. More and more consumers purchase the product. The pricing may be lower due to greater competition. Saturation A market is begun to fall due to many other similar products, better products, out of date etc. The product will not be produced as much as it used to. Decline The ending of a product where the sales cannot survive again, therefore the price will be reduced more. The product then is withdrawn. Source: author , date Hoi Sin Duck Wrap is a product, which has been developed and marketed to Prets customers, and is currently market leader. Still as the researcher knowledge, there is no market follower for this product. Kotler et al. (year) believe a product tends to develop, improve and modify through research, as well as to identify, create and deliver the new product that has not emerged in the market yet. Every business must have its segmentation and targeting, its own branding and knowing relationship marketing in order to innovate flawlessly and increase demand. Segmentation technique is separated a market into groups, where there will be different segments requires and different market approaches. It is concerned on understanding customers lifestyles, preferences and aspirations. This can help businesses to find out what consumers are expected and their needs in order to develop products and increase overall demand. ACORN and MOSIAC help to identify groups consumers who are willing to purchase, therefore there will be a market for each product. Table 7: (3.1 Segmentation) ACORN A Classification Of Residential Neighborhoods, is a tool used to identify and understand the population and the demand for products and services. Businesses use this information to identify consumers needs and try to target at more consumers. Also identifying consumers age, income, employment, and type of holidays they go for etc. CACI Information Services develops classification of residential areas, market analysis and provides information. MOSIAC This is another classification to identify household types by combination of credit history, share ownership, postcode data etc. This can help businesses what type of characteristics they are aiming at. Source: author, date Segmentation technique also includes geographic, demographic, and psychographic. This can be developed so that it can create an effective marketing plan. Geographic This is a method to identify customer behavior information, such as consumer density, past purchasing behaviors etc, which may differ from other countries. Demographic This uses population factors based on variables such as age, gender family size, income, occupation, education, religion, race and nationality (ACORN). Psychographic A breakdown of consumers according to different characteristics, including the attitudes expectations and activities of consumers, their interests and lifestyles. Source: author, date Task 4 P 4.1 Marketing ethical is related to or concerning morals, justice or duty, based on ideas of right and wrong. Rules or laws that have already been set, everyday we make any decision may consider on those principles (Baker, 2006). There two main approaches in ethical identified by Rix (2004) are rules approach and outcomes approach. Rules approach is otherwise known as deontological. It is when rules must be strictly adhered, despite of the outcome. Rix (2004) states trust is one of the main keys of ethical rules in marketing. For instance, a products appearance is deceptive that lures a customer into purchasing the product, although it does not physically harm the customer is still ethically wrong. Likewise a company intends to maximise profit by conducting unethical approaches, such as making redundancies without a reason, the action is regard as unethical (Rix, 2004). Outcomes approach is otherwise known as teleological. It is occurred when an outcome is seemingly good and bad, dependi ng on the outcome prospective. For instance, Tesco brings a product into the market, but other groceries have had the product in the market already. Tesco set an unreasonable price for the product that is much lower than other competitors, which competitors accuse Tesco of unethical pricing. A contrary point of view from Tesco, that the outcome is beneficial to its stakeholders. If this action stays on, it may produce a greater amount of good than damaging others (Rix, 2004). P 4.2 Marketing mix is a tool that a company has the complete control. There are 4 main elements (4ps) in marketing mix, which are product, price, place and promotion. The fifth P, which is people, sometimes is added to demonstrate the relationship with customers. 2 further Ps are usually added within service industry, which are process and physical evidence (Lancaster and Reynolds, 1999). Conclusion

Public versus Personal Reference in Notes of a Native Son :: James Baldwin

Stand Back Up (unsteadily: Tumbling revision) Throwing scalding hot water in someone’s face on a day to day basis will eventually cause a reaction. James Baldwin decided to throw back physically in his life, and with the manner in which he writes. As I'm sure you do not know, James Baldwin was an African-American writer. He is widely thought of as one of the greatest American writers of the twentieth century. He has composed a fascinating account of living as a black man in America, â€Å"Notes of a Native Son,† which was first published in 1955. This is not nearly as long ago as you may think and the issues he addresses are still prevalent today. Put yourself in a semi-uncomfortable position, uncover the past and realize this country isn't as full of equality as it likes to seem. As a nation far too many of us don't actively think about or bother to remember the social inequalities that this country had and certainly still has. To create a truly captivating experience Baldwin utilizes a sor t of public versus personal reference. James Baldwin is possibly one of the most inspiring and charismatic writers in our history. I absolutely can't understand how so many of you haven't even heard his name. Don't you think you should know something about someone who is widely renowned as being the greatest?! James Baldwin is a man who has lived with racial prejudice all his life. In this essay Baldwin focuses on his father and their relationship as well as personal and historic accounts. Early on his father was a keynote in helping him to notice the ways white people treat blacks. Of course he was eager to prove his father wrong, as youth are apt to do. Baldwin did resist these allegations for a while. It is hard to resist passioned hatred when it is surging all around you. Baldwin notices that his father's death has been marked by a terrible riot where the mob â€Å"began to swell and to spread in every direction, and Harlem exploded.

Appearance in My Military Uniform

Wear and appearance of army uniform is critical in the military today for the shear fact that were are downsizing and the military is looking for every excuse to get rid of someone. Wear and appearance means to me is that you should be in the right uniform at times when instructed or permitted, is should be clean and serviceable and be to military standards.The reason i am writing tho essay y is i simply got lazy towards the exercise in Graf and i decided that packing my gear and others things where more important then my appearance in my military uniform. i decided not to shave and therefore that action i was confronted by another NCO, who then asked me if i had shaven this morningrning, knowing i was in the wrong i decided not to lie that would make the situation words then it really was. From there that NCO let my NCO know the situation and that is why I'm writing this essay today. ith that out the way my choice not to shave was more so and unprofessional decision that i had made when i did not backwards plan which is a good tact to practice because it helps you learn ways to fix and issue before it happens and your left looking stupid. So that morning when i woke i decided to get changed first , then proceeded to latrine to relieve myself, then proceeded to brush my teeth, i glanced at my face and simply thought in my head † Aw no is hanna say shit there to busy thinking about getting home†. hen i walked out of the latrine without a second thought to it. Its always the times when i think aww its cool I'm fine thats when the worst happens or something goes wrong. wear and tear and appearance of army uniform simply consist of you must be shaven at all time s when on duty or conducting a military function you are solider 24-7 you are supposed to have a serviceable uniform at all time when being worn you are to have a hair cut in according to regulation . hough some people do not follow this regulation it does not make it right for me not to. i join ed the military for a reason there are rules and regulations in the military if i want to be apart of this military i have to obey these reals and regulations so b me not following these rules this show that Im not committed to the military life so if I'm not committed why am i hear. I'm hear because i want a better life for me and m family and the military was the best way to start. so if i can't oxide by the rules and customs why should i stay. o therefore i should start living up to the military way and binding by there rules and customs. wear and appearance means to me is that you should look professional at all times. Army Regulation 670-1 covers the wear and appearance of military uniforms. Wearing the military uniform is a privilege that not everyone has earned, and it is our responsibility as soldiers to uphold this standard. In this essay I plan to cover different aspects of the regulation and why it is important to meet and maintain the standards which are set forth in the regulation.The purpose of Army Regulation 670-1 as stated in chapter 1 paragraph 1-1 is as follows. â€Å"This regulation prescribes the authorization for wear, composition, and classification of uniforms, and the occasions for wearing all personal, clothing bag issue, optional, and commonly worn organizational Army uniforms. It also prescribes the awards, insignia, and accouterments authorized for wear on the uniform, and how these items are worn. General information is also provided on the authorized material, design, and uniform quality control system.The book answer to the purpose of the regulation only goes so far. If you look further into the regulation it states that the United States Army is a uniformed service that is judged, in part, by the way a soldier wears their uniform. This being said, if a soldier wears their uniform in a manner which is not clean and neat in appearance, and portrays the army poorly, the members of the United States Army would be viewed in a poor and undisciplined manner.Whereas if the members of the United States Army hold themselves to a higher standard, and maintain a neat and clean appearance, the members of the uniformed service will be viewed by the outside world as an organization which personifies what discipline is supposed to be. While we are on the subject of discipline, I think it would be good to explore it and it’s relation to the importance of Army Regulation 670-1. Discipline is one of the cornerstones of the United States Army. Discipline can set you above and beyond everyone else, and it can help you excel in everything you do.As stated in AR 670-1 Wear and Appearance of Army Uniforms and Insignia. The Army is a uniformed service where discipline is judged, in part, by the manner in which a soldier wears a prescribed uniform, as well as by the individual’s personal appearance. Therefore, a neat and well-groomed appearance by all soldiers is fundamental to the Army and contributes to building t he pride and esprit essential to an effective military force. A vital ingredient of the Army’s strength and military effectiveness is the pride and self-discipline that American soldiers bring to their Service through a conservative military image.It is the responsibility of commanders to ensure that military personnel under their command present a neat and soldierly appearance. Therefore, in the absence of specific procedures or guidelines, commanders must determine a soldier’s compliance with standards in this regulation. Soldiers must take pride in their appearance at all times, in or out of uniform, on and off duty. Pride in appearance includes soldiers’ physical fitness and adherence to acceptable weight standards, in accordance with AR 600–9. †    By this, we can see the basic fundamentals and reasons behind the uniform policies that are currently in place.Therefore appearanc is everything in the military, perception is too if i look fucked up then people around me will assume that my NCO is fucked up then they will assume that my be your Chain Of Command is fucked up and shit does roll down hill. Look at it this way you come to work smelling like booze you've been up all night parting and and u just didn't care to iron you uniform or shave, nothing in the fact of the matter, you come into to work just looking trashed people will think that you just don't care about how you look of what people would think of you.

Economic Transformation in India Essay Example

Economic Transformation in India Essay Example Economic Transformation in India Essay Economic Transformation in India Essay Economic Transformation in India Name: Institution: Economic Transformation in India The economy is the most significant factor of the era. The chapter has highlighted different economic achievements of the country. The different regimes have instilled different measures to liberate the country’s economy. Nehru grew the home industries and encouraged consumption of domestic goods by imposing high import taxes, which discouraged foreign goods. The development of a five-year plan helped in growing different sectors of the economy such as agriculture and manufacturing. Rajiv Gandhi did away with the bureaucratic controls, which were a burden to many people, and this helped in growing the economy because it enabled the creation of industries and other sectors in rural areas. The country has sometimes failed in its economic efforts, and it has sought the assistance of foreign governments. The launch of the Indian stock exchange led to more growth in the economy because it contributed to an increase in the number of investors. The second factor I would rate as the most notable is society. The society has changed because of the changes experienced in the economy. People who once lived in poverty and could not afford to pave their way through life have a new lease of life. The economy has a major impact on people and the society because of its ability to transform. When there are greater opportunities in the economy, the people realize more job and employment opportunities. They are able to change their lives by starting jobs and hiring people, and by introducing new concepts within the society. A positive economic shift enables people to have new experiences and change their societies based on what they have learnt. It introduces people to new things and new methods of doing things, and this affects the society in a positive manner. These factors would have affected people’s daily lives in different ways. Those who were poor and had nothing to eat, to wear or a place to stay would have had a chance to get these things and change their lives. The economic growth experienced in the country has changed people’s lives. People have new opportunities, and they are able to access services that were once thought to be a privilege for the few. People’s future is no longer determined by the castes they belong to, which tended to dictate people’s lives in the past. A person belonging to the lower caste had few opportunities to have a better life. However, with increased exposure and hard work, people are now able to make economic changes in their lives. They are able to change their lives and the lives of other people belonging in the lower castes. If I were to write a historical novel, the character that would represent this era best would be a poor man belonging to the untouchables or to the lowest castes. This person would have limited opportunities to make any meaningful difference in his life. He would come from a family where he has both parents, yet they are many children within the family. By using such a character, it would be possible to see the rapid transformation of this character. The economic growth in the country and the economic transformations, which led to the opening up of closed areas, would give such a person the chance to work hard and to struggle through life, with the hope and possibility of becoming successful. Without the possibilities realized by economic transformation, it would not be possible for that person to have any hope for the future, regardless of how hard the person worked. References Giridharadas, A. (2010, Dec 30). The caste buster. The New York Times. Retrieved from nytimes.com/2011/01/02/magazine/02Striver-t.html?scp=2sq=anand%20giridharadasst=cse_r=0 Kapur, A. (2011, Jan 5). The success of ordinary Indians. The New York Times. Retrieved from nytimes.com/2011/01/06/world/asia/06iht-letter06.html Stein, B. (2010). A history of India, 2nd ed. Hoboken, NJ: John Wiley Sons.